Project Type
Concept Branding and Property Marketing
Guildford
Designer
Newcourt Residential
Newcourt Residential
Concept Branding | Marketing CGIs | Film
Brochures | Web
Nestled in a quiet enclave just a short stroll from the desirable town of Guildford sits Langton Priory, a stunning new development of just 12 luxury apartments. The execution of the brand image and CGI visualisations had to reflect the meticulous attention to bespoke detail and high-end features that exemplified the development. For the interior visualisations, we modelled everything from scratch, allowing complete creative control of all the scene elements and a full showcase of the intricate design.
Using the still imagery as a base, we went on to create a cinemagraph animation exploring the interiors intricately. Specific, repeatable elements are animated and subtle camera movements used in order to immerse the viewer.
