Project Type
Placemaking and Retail Marketing
Wynwood, Miami
Designer
S/S
DWNTWN Realty & ASG Equities
Design | Renderings | Film | Branding
Print & Digital Marketing | Exhibitions
A neighbourhood exploding with art, restaurants, bars and shops, Wynwood will now benefit from an acre of adaptive re-use retail coupled with an acre of open park space; providing somewhat of an escape from the urban hustle and bustle of Miami. With a clear theme, we helped develop the art direction of Wynwood Park in order to communicate the wonderfully colourful, vibrant proposal, whilst tipping the cap to the neighbourhood’s historic ‘pop-art’ culture.
The graffiti styling was a lot of fun. Carefully planned using reference material and art local to Wynwood each illustration is unique, reflecting the ‘one of a kind’ artistic culture and colour palette of the neighbourhood.